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SEO refers to SEO stands for Search Engine Optimization It is the practice of improving your website's performance and the content on it to boost the organic traffic coming through search engine result pages (SERPs). SEO's goal is to increase the prominence of your website on search results pages for related terms and keywords. There are numerous strategies which can be employed to boost your website's rank and visibility within search results for relevant keywords and words. By implementing effective SEO techniques, companies can improve their online visibility and attract Learn More specific customers to their websites and, ultimately, increase sales and conversions.